Zoe Reyna

Zoe joined the Imperium Wealth Management team in June 2026 as a Client Services Specialist. In her role, she helps ensure the day-to-day client experience runs smoothly by coordinating account-related requests, assisting with account maintenance, and working closely with both clients and the team to keep things moving forward.

Prior to joining Imperium, Zoe began her career in financial services as an Administrative Assistant at Endurance Financial Planning, where she gained valuable insight into the financial planning industry. In this role, she supported the team with administrative coordination, organization, scheduling, and the many behind-the-scenes responsibilities that help a firm operate efficiently. She later advanced to a Client Service Associate position, where she took on a more client-facing role, assisting with client requests, account servicing, and financial planning-related processes while building strong relationships with clients and the advisory team.

A Texas native, Zoe earned her Bachelor of Business Administration in Finance from The University of Texas Rio Grande Valley and is continuing her education by pursuing her master’s degree in Financial Planning. She is passionate about continuing to grow within the financial planning industry and expanding her knowledge to better serve our clients.

Outside of work, Zoe enjoys taking dance classes, spending time with her friends and family, and exploring all that Texas has to offer.